Aston Martin Wins Top Honors at 2017 Autocar Awards

Jul 10, 2017

2018 Aston Martin DB11

British automaker Aston Martin has earned top honors at the most recent Autocar Awards. This acknowledgment of the automakers’ vehicular merit is especially meaningful as the Autocar Awards are revered around the world as highly prestigious designations.

Aston Martin Honors

Aston Martin won the Autocar Award for the “Game Changer” category. The honor stems from the automaker’s addition to the “DB” range with its universally appealing DB11 model. This Autocar award is meant to praise vehicles that are true trailblazers in their class. The award also serves to celebrate vehicles that display a healthy irreverence for convention in a manner that improves buyers’ driving experiences. The DB11 is hands-down the most powerful, dynamic and efficient DB model in the automaker’s storied history.

Aston Martin’s designation for this award reinforces the value of the DB11 to the automaker’s Second Century Plan. Aston Martin has taken on quite the challenge by spearheading seven new products across seven years. The DB11 is revered for its unique and idiosyncratic design, cutting edge aerodynamics and power. The vehicle boasts a breakthrough twin-turbocharged 12-cylinder engine with 5.2 liters and 600 horses. The vehicle’s structure is made of an uber-light, incredibly strong bonded aluminum that greatly improves space efficiency.

The vehicle also features the following niceties:

Active torque vectoring through brake-automated systems
Electric-assist power steering
Paddle shifters mounted to the steering wheel
Luxurious leather bucket seats
An array of traction systems
Personalized color/paint schemes

The DB11 as Viewed From the Perspective of the Autocar Judging Panel

There is no doubt the Autocar judging panel made the right decision by honoring the DB11 with the Game Changer award. According to the Editor of Autocar, Mark Tisshaw, the Autocar judging panel selected the DB11 for the award partially because of its unparalleled comfort. He also stressed the fact that the vehicle is the first to make use of advanced aluminum platforms with considerable flexibility and elite architecture.

How Aston Martin Executives Reacted to the Award

Aston Martin’s president and chief executive officer, Andy Palmer, stated his auto team was honored by Autocar’s recognition of the DB11 model. The company has made great strides in the past years, many of which are highlighted with the success of the Aston Martin DB11. Palmer is adamant that this is just the beginning of the automaker’s Second Century Plan. He states the DB11 model “…begins to redefine who we are.” He added that he hopes Aston Martin is able to replicate the elite engineering excellence and automotive performance of the DB11 with future models.

Establishing an Automotive Legacy

Aston Martin recently added a new factory in Wales to boost production at the company’s headquarters in Gaydon. It is clear that the future looks bright for this elite automaker. The DB11 will likely be remembered years from now as the vehicle that kick-started Aston Martin’s new era of automotive excellence. This is precisely why the DB11 is rightfully considered a true industry “Game Changer”.